Business Services Industry
Show business - tips on opening a movie theater
Nation's Business, Dec, 1996 by Michael Barrier
I am from a town of 5,000 people; it has only one movie theater, and the building is soon to be condemned. Where can I get information on opening a twin-screen theater? G.H., Bemidji Minn.
(A similar question was received from D.G, Columbus, Ohio.)
The National Association of Theater Owners may eventually publish a guide to opening a theater, but for now your best bet most likely is to find a consultant who is knowledgeable about the business. One source of such consultants is American Entertainment Services, Inc., which has offices in Edina, Minn., and Palm Harbor, Fla. Victor Gattuso, its president, says the company works with several dozen consultants who are expert in various phases of movie exhibition--everything from market research to theater construction.
Movie exhibition is a chancy business these days, Gattuso warns. because "there are too many screens," and the number of movies released is declining.
American Entertainment Services is at 3763 Executive Drive, Palm Harbor, Fla. 34685; (813) 785-.6140.
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