Business Services Industry
Why walk the show floor?
Nation's Business, Dec, 1997 by Roberta Maynard
>When you arrive at a trade show, take a moment to remember why you registered, advises Hedy Ratner, co-director of the Women's Business Development Center, a not-for-profit organization in Chicago. Do you want fresh information sources or new suppliers? Is your purpose to cement business relationships or to study the competition? Focusing on your goals will help you make the most of the event, she says.
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