Simply heat and serve - the National Frozen Food Association provides information for people wishing to get started in the frozen food business - Brief Article

Nation's Business, March, 1996

I am interested in starting a business that makes prepackaged, frozen, ready-to-eat ethnic meals. Where can I go for information about the industry?

D.A., Corona, Calif.

Skip Shaw, executive vice president of the Nat'1onal Frozen Food Association, notes that about 2,000 new items are introduced into grocery stores each year, and space in the frozen-food section is scarce. However, he invites you to call his staff in Harrisburg, Pa., at (717) 657-8601, for help in locating consultants and resources that could be useful.