Business Services Industry
Promotion know-how
Nation's Business, April, 1997 by Roberta Maynard
>If your publicist lacks an understanding of your business, consider the approach used by Jeff Shibley, vice president of Yours Truly Restaurants in northeastern Ohio. To help the firm's free-lance publicist develop promotions that are right on target for the family-owned chain, he asked her to set aside some weekend time to work in one of the stores as a hostess, where she experienced firsthand the restaurants' appeal.
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