Gift lists - businesses should create separate gift lists for their best customers and the rest of their clientele to save on gift expenses - Brief Article

Nation's Business, Sept, 1996 by Roberta Maynard

Do you have a long list of customers to thank but a budget that limits the amount you can spend on gifts? One solution is to make A and B lists, says H. Ted Olson, president of the Promotional Products Association, in Irving, Texas. Then, he says, you can upgrade the gifts for your best customers and economize on the others.

If your gift plans include 1997 calendars imprinted with your company name, now is the time to order to avoid delays and extra charges during the end-of-the-year rush.