The fast-moving light truck market

Nation's Business, Oct, 1985

Lower operating and maintenance costs result in substantial savings over the vehicles' life, accounting for their growing popularity.

Isuzu Truck of America recently introduced a Class 3 delivery truck that will compete directly with the Iveco line. Isuzu's NPR model, which the company calls "the best truck, in the long run, for the short haul," features a turbocharged diesel engine with a direct injection fuel system. The NPR has one of the roomiest, most comfortable driver compartments of any truck in its size range and is touted as bringing an end to the "drab cab."

Many large trucking companies use light-duty trucks in various support capacities. A recent Fleet Owner magazine survey revealed that light trucks comprise 48 percent of the approximately 4.1 million straight trucks operated by big fleets. Light trucks typically are assigned to fleet terminal and shop locations. Also, safety departments use them to spot-check the highway performance of company drivers.

Says Rock: "Light trucks are in demand by businesses and by the general public, many of whom now consider their truck or van a necessity. "The appeal of these vehicles is universal."