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Add milk, hold the juice

Sporting News, The, April 1, 2005

General Mills and Major League Baseball Properties have struck a deal in which Wheaties will be the official cereal of MLB. As part of the deal, there will be a commemorative line of boxes that feature the likenesses of the great sluggers of the past 15 years, carrying the slogan, "The Breakfast of Shampions."

Split caused by irreconcilable differences

Have you seen the new line of clever ESPNU ads that play off the fanaticism surrounding college sports? In one, a bride and groom engage in their first dance as a married couple while a band plays the Notre Dame fight song.

Incidentally, that dance lasted longer than Ty Willingham's honeymoon period.

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AND SPEAKING OF ...

The slogan for ESPNU is "Never Graduate." Which may or may not violate a copyright owned by the Cincinnati Bearcats basketball program.

Old habits die hard

This has been deemed a make-or-break year for the Ravens' Kyle Boiler, who has been spending gobs of time with new quarterbacks coach Rick Neuheisel. Boiler has been quizzed on just about everything, such as: "What are your progressions on this play?" "Is that a cover 2 or a cover 3?" and "Who do you like coming out of the Albuquerque Region?"

HOW DO YOU SAY, 'WARNER JUST FUMBLED' IN SPANISH?

The NFL reportedly is putting the finishing touches on plans that call for the first regular-season game to be played outside the U.S., as the Cardinals and 49ers would meet on a Sunday night in Mexico City. Which begs the question: What did Mexico City do to us?

Offers from fantasyland

Go to Yahoo.com and you can enter a contest in which one Yahoo! Sports fantasy baseball player gets a job for one year in the the San Francisco Giants' front office. Which will help explain the midnight e-mails general managers around baseball are sure to start receiving: "What do you think of Jesse Foppert, Yorvit Torrealba and Deivi Cruz for Albert Pujols?"

Add milk, hold the juice

Sporting News, The, April 1, 2005

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