To know list: 6 senses: sight, smell, taste, touch, hearing and audibilizing

Sure, it's college football season, and there's a pennant race going on in baseball, and the NFL is getting ready to kick off, but Olympic fever rolls around only once every couple of years, right? Strangely, though, eight-time medalist Michael Phelps didn't make the list. Neither did fencing's history-making gold medalist Mariel Zagunis, of course, or record-setting medalist Jenny Thompson.--Tricia Garner

(6) WHAT THEY'RE SAYING

'The Turk'

Around the NFL, he's the guy on staff who tells players they need to see Coach: the unspoken words are that they're about to be cut. Each team has one, and he'll do his dirty work as teams make their final roster cuts Sunday, from 65 players to 53. (In next week's issue, we'll take you inside one team on cut-down day.) Conventional wisdom says the term Turk has its origins in ancient warriors who used scimitars to decapitate foes. But the analogy doesn't square: Today's Turk doesn't cut off heads, he cots out hearts. And there were no playbooks to return back then.--Matt Crossman

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