Transportation Industry
MBTA - In Transit - Massachusetts Bay Transportation Authority - Brief Article
Railway Age, July, 2002
MotionPosters Company Ltd., a British company, will pay Massachusetts Bay Transportation Authority $320,000 for the rights to conduct an 18-month in-tunnel advertising demonstration project on Boston's Red Line subway. The technology simulates a video that passengers can see through car windows while the train is moving.
The contract includes a ten-year, $8 million option for additional displays.
COPYRIGHT 2002 Simmons-Boardman Publishing Corporation
COPYRIGHT 2002 Gale Group
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