Move Over, Kids—Adults Like Video Games, Too - Brief Article - Statistical Data Included

USA Today (Society for the Advancement of Education), March, 2001

American adults are increasingly playing computer and video games, according to data released by the Interactive Digital Software Association (IDSA), the trade group representing U.S. computer and video game publishers. A survey by Peter D. Hart Research Associates in 2000 showed that 32% of Americans who enjoy computer and video games are 35 or older, with 13% 50 or over. Forty-three percent of game-players are women, with an average age of 29. Overall, 60% of all Americans, or about 145,000,000 people, say they play interactive games, exploding the myth that most gamers are teenage boys alone in their rooms.

"The popularity of video games with baby boomers reflects the increasing variety and sophistication of titles available and the appeal of entertainment With which users can interact and control," notes IDSA president Douglas Lowenstein. 'Whether the title is a fishing game, a quiz or puzzle game, a historically based strategy game, or a complex simulation game, you can bet it is increasingly realistic and immersive, and offers what today's technologically savvy adult expects."

IDSA data also shows that grownup game players are not simply playing alone. They are playing with their children and friends as part of their regular social activities. According to the survey, 25% of the most frequent game-players do so with their parents; 27%, with their spouse; 33%, with siblings; and 43%, with other family members.