Nickelodeon school days - What's New? - back to school supplies from JAKKS Pacific Inc - Brief Article

USA Today (Society for the Advancement of Education), Sept, 2003

Summer's on the wane, and parents everywhere are chanting their favorite time-honored mantra: Back to school! For kids, especially the young ones, the return trip to academia doesn't have to be a drag, especially if they can learn the three R's replete with Nickelodeon emblazoned school supplies from Jakks Pacific Inc., Malibu, Calif.

In our house, at least, the overwhelming consensus (and that includes Dad) is that "SpongeBob SquarePants" is the best show on TV ("Queer Eye for the Straight Guy" notwithstanding). While we can't go to work with a SpongeBob lunchbox ($9.99), stick'em pads ($1.99), pencil pouch ($3.99), or composition notebook ($1.99)--well, I guess maybe we could on Casual Fridays--the kids sure can tote these items to school, with great glee, we might add. And why not? What kid wouldn't want a composition book replete with SpongeBob SquarePants scenes and sayings on the cover as opposed to those staid old marble cover designs we parents grew up with. The Pencil Pouch is wild, too, as its liquid filled cover features a SpongeBob underwater scene. Or, if they prefer, they can go with the popular Blues Clues, Fairly OddParents, Jimmy Neutron, or Dora the Explorer line of supplies.

Jakks also has a varied line of writing utensils, including Aqua Colors Glitter markers (six-color set, $5.99); Focus LX gel pens (soft-grip feel due to s molded rubber barrel, $4.99 for a two-pack); Focus LiquiGels (double the liquid ink of regular gel pens, $3.99 for a two-pack); SensorPro mechanical pencil (called the "everything pencil, $3.99 for a two-pack), and Glitterz Fireworks pencils (in "party confetti" styles with shredded glitter covering the utensil, $2.99 for four-pack).

Look for these colorful and fun products wherever school supplies are sold.