A misplaced mania for milk: "increasing numbers of medical studies indict dairy products as contributors not only to obesity, heart disease, and diabetes, but prostate cancer, allergies, and possibly breast cancer. In children, dairy products can cause chronic constipation, ear infections, colic, asthma, and skin disorders."

USA Today (Society for the Advancement of Education), July, 2004 by Amy Joy Lanou, A.R. Hogan

FOR MANY AMERICANS, cow's milk constitutes an icon of whole-someness. Indeed, for generation after generation, the U.S.'s $75,000,000,000-per-year dairy industry--which dates back to a few cows shipped to Jamestown, Va., in 1611--has succeeded in promoting its products, often with considerable government help.

In 1916, in an era when "milkmen" in horse-drawn wagons delivered bottles door-to-door, the first daily food guidelines from the Federal government included "milk and meat" as one of five groups. By the time the "Basic Four Food Groups" debuted in 1956, milk and milk products had been given a group of their own. As time passed, the dairy industry garnered political clout via lavish campaign donations, such as the $600,000 illegally given to Pres. Richard M. Nixon's 1972 reelection bid in exchange for his backing higher milk-price subsidies. Meanwhile, starting in the 1970s, "skim milk" and "low-fat milk" aggressively were promoted to bolster milk sales among the health-conscious. Today, celebrity "milk-mustache" ads, athletic tie-ins, magazine modeling contests, in-school vending machines, and public relations events camouflaged as health conferences seek to distract the public from the merits of the strengthening case against dairy.

"The standard four food groups are based on American agricultural lobbies," maintains Marion Nestle, a nutrition policy researcher based at New York University and author of Food Politics. "Why do we have a milk group? Because we have a National Dairy Council." As she wrote in her book, "Certainly, much of the credit for the public's favorable views [of milk] must go to the National Dairy Council [NDC], which adopted the Basic Four for its own purposes and made its version of the guide widely available in schools ... [and] it stacked the food groups vertically and placed the milk group at the top. NDC's spin on the Food Guide Pyramid dodges the fat issue and pumps the daily servings recommendation from '2-3' to '3-4.'"

Excess fat, however, may not be milk's biggest drawback. Increasing numbers of medical studies indict dairy products as contributors not only to obesity, heart disease, and diabetes, but prostate cancer, allergies, and possibly breast cancer. In children, dairy products can cause chronic constipation, ear infections, colic, asthma, and skin disorders. Milk also is deficient in fiber, niacin, vitamin C, and iron, and often contains traces of pesticides, hormones, and antibiotics. Lactose intolerance, with its nasty gastrointestinal side effects--especially prevalent among non-Caucasians--presents yet another major issue. "There's no reason to drink cow's milk at any time in your life. It was designed for calves, not humans," advises Frank A. Oski, former Director of Pediatrics at Johns Hopkins University.

Even milk's main selling point--its presumed ability to strengthen bones and stop osteoporosis--snaps like a twig. In the 12-year Harvard Nurses' Health Study of 78,000 women, heavy milk drinkers actually suffered more fractures than those who consumed little or no milk. Nevertheless, like a cynical version of Chicken Little, dairy industry operatives busily keep proclaiming a so-called "calcium crisis" in the U.S. That phrase, though, is more marketing lingo titan health care catastrophe, intended to panic the public into gulping down more milk to beef up dairy sales.

In June, 1999, and January, 2002, the NDC, Milk Processor Education Program, and dairy industry's hired public relations guns put on one-day milk promotions disguised as scientific meetings in the Ronald Reagan Federal Building in Washington, D.C. They were dubbed "Calcium Summit" and "Calcium Summit II," but, at both events, to paraphrase a line from George Orwell's Animal Farm. some calcium sources--dairy ones--were a lot more equal than others. For example, organizers billed 2002's $750,000 event as a way to bring together leading scientists, nutrition educators, and public health professionals for a closer look at calcium deficiency in youth and how to increase dietary calcium consumption. Yet, no scientific consensus exists about how much calcium children need. More importantly, a study published in the journal Pediatrics shows high calcium intakes are no more efficient than low ones at increasing bone density in teenage girls. Bone density is affected significantly by how physically active they are as teens, reinforcing results from previous studies.

When it comes to bone health, teenagers are not in their "make-it-or-break-it" years based on milk-consumption habits. This dairy industry claim implies that if kids merely drink enough milk as teens, they will enjoy healthy bones for life. Actually, just like our hair, skin, and lungs, bone is living tissue that constantly is being broken down and made anew. For a good part of our adult lives, bone building and bone breakdown keep pace with each other so bone strength stays even. As we age, though, our bones weaken slowly over time.

Indeed, when the Physicians Committee tot Responsible Medicine (PCRM), a Washington, D.C.-based health and research organization, filed a complaint that dairy ads should not claim calcium intake alone can cut osteoporosis risks, the Department of Agriculture concurred, its expert panel noting that exercise and nutrients other than calcium rank equally important. No calcium emergency exists, contends Harvard University's Walter Millett, author of Eat, Drink, and Be Healthy. just a "slick, but misleading" ad campaign. "When it crones to calcium in the diet, the United States is near the top of the list of per capita intake, second only to some Scandinavian countries and parts of Latin America (where calcium is used to make tortillas).... There's tittle proof that just boosting your calcium intake to the high levels that are currently recommended will prevent fractures."