"What were you thinking? …"

USA Today (Society for the Advancement of Education), Dec, 2004

It's the thought that counts with gift giving, but some presents prompt the question, you thinking?" The Creative Group, Menlo Park, Calif., a specialized staffing service providing marketing, advertising, creative, and web professionals on a project basis, asked 250 U.S. advertising and marketing executives, "What is the wackiest or most unusual gift you or a colleague has received from a business associate?"

Here are some of their responses: gold tooth; pick axe; ketchup bottle; container of fake worms; and a dancing statue of Hank Williams, Jr.

"As the holidays approach, many professionals are considering gift ideas for their coworkers and business contacts," says Tracey Turner, executive director of The Creative Group. "The challenge is finding items that are distinctive, yet appropriate, for the recipient and the occasion."

These next gifts certainly are unique, but their appropriateness is questionable: nail gun; box filled with other boxes ("There wasn't anything in any of them."); wooden propeller blade; set of chattering teeth; and a salami.

Animal-related items such as the following also may prove problematic if the recipient does not heed the call of the wild: screeching monkey; dog; camel ride; and a turtle.

Some people made a big impression with these jumbo-sized gifts: a two-foot-long pencil that was four inches in diameter; giant plastic carrot; humongous hand; tennis balls the size of basketballs; and a kid's bazooka that was 6' tall.

"Advertising and marketing executives pride themselves on creativity in everything they do, including gift giving," points out Turner. "In most industries, however, it's best to err on the conservative side, particularly with new professional contacts."

She offers the following do's and don'ts:

Do provide a personal touch. Gifts that relate to the recipient's interest or hobby show you are paying attention. If your client is a yoga buff, for instance, consider giving a book on the subject.

Do not give items tied to a religious holiday. For example, unless you know the recipient's religion, it is best to avoid Christmas- or Hanukkah-themed presents.

Do reveal your talents. Handmade gifts, such as a framed photo you took or a candle you made, typically are well-received.

Do not give food or drinks without thinking first. Keep in mind that some people have dietary restrictions or do not consume alcoholic beverages.

Do consider spending time with someone. Taking a contact out to lunch can be a nice gift. Just be sure to schedule the appointment for after the holidays.

Do not overlook packaging. Unique wrapping can make even a small present seem exquisite.

Do make a contribution. If you are at a loss for ideas, consider a donation to a well-respected charitable organization in the recipient's name.

Do not rush. If are running out of time for holiday shopping, try presenting a small New Year's gift, such as a calendar or journal.