Grooming utility belt for that special guy

USA Today (Society for the Advancement of Education), Jan, 2008

Yes, some women are drawn to rugged guys with rough skin, stubbled faces, and a tool belt. Then again, lots of ladies like a soft-skinned man who knows how to keep himself well-groomed. The Amenity Limited Edition Gift Set is the grooming utility belt that will meet all of the latter's--and, actually, the former's--needs, and is sure to become a staple in the bathroom and on the road.

Amenity is the first men's line to bridge the two fastest growing skin care categories--men's grooming and doctor-developed product lines. Through extensive market research, the Amenity team put together a list of more than 100 male grooming grievances and then set a team of top chemists and physicians to the task of developing a unique ingredient complex that would work to combat the top five complaints.

You don't have to be a "Queer Eye for the Straight Guy" groupie to appreciate this essential set of products that comes in a sleek and sporty Italian leather dopp kit and contains: Gel Face Cleanser that exfoliates dulling surface cells, revealing smoother, healthier-looking skin; Shave Cream that lubricates for a close, comfortable shave while it soothes, moisturizes, and minimizes ingrown hairs and bumps; After Shave and Face Moisturizer that dramatically reduces the appearance of fine lines and wrinkles, as it instantly hydrates newly shaven necks and cheeks; Balm that intensely hydrates areas of the body that are prone to elevated dryness due to typically dry air in planes and hotel rooms; and Anti-Breakout Gel that quickly minimizes shave bumps and acne.

[ILLUSTRATION OMITTED]

For more information on the gift set ($250) and Amenity, go to www.getamenity.com.