Gas-Mask Chic: Dressing for Armageddon - terrorism threat spurs marketing of survivalist gear

National Review, Sept 30, 2002 by Andrew Stuttaford

For reasons that need, sadly, no explanation, we find ourselves living in a nervous, uneasy era, a time when every backfiring car becomes a bomb, every spilled sachet of sugar a plague. Once again, an enemy is out there, but the threat now is not the familiar Soviet-style Armageddon, but the occasional hit-and-run, jihad on the installment plan, which although revoltingly vicious, should, with luck -- and preparation -- leave most of us unscathed.

Preparation? Back in the Cold War years, that never seemed necessary. Mutually Assured Destruction meant that the threat to civilians was both minimal and total. Now attacks seem certain, but the odds of survival are good. Still, with homeland security in the hands of Tom Ridge and Norman Mineta, it may be wise to improve on those odds -- and that's just what many Americans are starting to do. In the immediate aftermath of the terrorist strikes some stores saw a surge in demand for guns and televisions, a good first step, but then what?

In Gotham, where I live, New York magazine tried to help out. Its "Survivalist's Guide to Living with Terrorism" offered a series of spooky lists, tailored (of course!) to income level. Silk-stocking survivalists were told to get ready for a designer doomsday with equipment that included a Maxa Beam searchlight ($1,687), Altec suspension expedition backpacks ($329), Eagle Gear "War Bags" ($195), Mobiflex portable shelter systems ($2,700), a Sea Eagle 14SR sport boat ($3,200), and, to keep the irradiated rabble at bay, two pneumatic Tasers (priceless). Poorer folk were expected to make do with rather less. Recommendations for Archie's bunker included candles, Ziploc bags, and (don't ask) kitty litter.

Missed that issue? Never mind, there's always the Internet. With its themes of menace, conspiracy, government ineptitude, and the chance to make a buck, the current crisis may be the web's finest hour. And why not? As is pointed out at www.gammascout.com (home of the "Gamma-Scout" radiation detector), "government can only do so much." Indeed. At www.gasmasks.com they avoid talk of politics and get straight to the point: "Do you really want you, your spouse or your children to go through life with breathing disorders or scarred flesh from 3rd degree burns, or worse? It's just not necessary." Well, if you put it that way . . .

So where to begin? With the threat of NBC (nuclear, biological, and chemical) attacks, we are now being offered carnage a la carte. I'll start with the nukes, but first, a disclaimer. As trial lawyers, like cockroaches, will undoubtedly survive the worst that bin Laden can throw at us, it's necessary to say that neither National Review nor I am endorsing -- or condemning -- any of the products mentioned in this survey, which is, I should add, about as comprehensive as this nation's airport security. Full disclosure: My own supplies include a radio, bottled water, Red Army-designed flashlights, a .357 Magnum (Tasers are for wimps), Cipro, potassium iodate, and cans of some nasty-looking beans (my wife is a vegetarian).

Now, back to the nukes. If a nuclear device explodes on top of you, there's not much to be done, but in the case of a dirty bomb, or a more conventional nuke that has gone off at a somewhat safer distance, there are some useful steps that can be taken. First swallow a pill. Fallout will contain radioactive iodine, something that is not only highly carcinogenic, but also thrilling fodder for the thyroid, a gluttonous gland, always greedy for a little more iodine, radioactive or otherwise. Greed, though, can be good: An effective defense against this menace comes from preemptively swallowing "clean" iodine, which should ensure that the duly sated thyroid has no room to absorb any iodine that glows. My own iodine stash comes in the form of potassium iodate pills from www.medicalcorps.org. I'm not convinced there's a huge distinction, but at www.nukepills.com they're selling "FDA- approved" potassium iodide ("different spelling, different drug").

After pills, pillboxes. Those wanting their own purpose-built shelters should check out www.disastershelter.com, but the homes in this line may be of limited use in Manhattan -- some of these constructions are rather larger than the average apartment. Helpfully, at www.disastershelters.net (no relation) guidance is given on how to design a better-than-nothing shelter (the euphemism is "expedient") for the real-estate-starved or the simply improvident. One suggestion is to huddle under a table in a basement with "two feet of books or other heavy objects . . . placed on and around the table." Anything by Bernard Lewis should work particularly well. For those who have forgotten their kitty litter, "a 5 gallon bucket with plastic bags could be used for sanitation."

But what exactly would you be sheltering from? Fallout is see-through, and if you want to see it through, some sort of radiation meter will be essential. But be careful. At the cheerfully named www.planetwide- exodus.com, they warn, accurately enough, that many Geiger counters now on the market were designed for geological research and "cannot handle" the amounts of radiation that would be produced in the aftermath of an attack, which is something they may have in common with us humans. The uncomfortably frank realists at www.homelandprotection.net are offering the Raditect: "the first Gamma Radiation Detector designed for home and office use" for those "nuclear emergencies that would present a long- term health risk, not immediate annihilation." Despite its promising name the focus at www.geigercounters.com seems to be on products for a more sedate era, including the "Inspector," which is, apparently, suitable for "applications requiring higher levels of sensitivity such as checking food for radioactive contamination." Forget food. What about me? At www.twotigersonline.com, there's a "pocket dosimeter" (in essence a personal nuclear odometer) designed to tell you just how irradiated you really are.