Camera Club - photography - Brief Article

PSA Journal, July, 2000 by Eleanor Edmonds

BULLETIN EDITORS: Club newsletter readers want timely information they can find quickly and read easily. Readability studies have shown that they look first at the front page, then the back page and finally at the inside pages. A well-organized layout with attractive design features will capture their attention and guide them to whatever information they seek. Unpretentious, simple, but lively writing will keep them reading.

Other points to consider for maintaining good readability are these:

* Place your most important features on the front page if possible.

* A brief subject index on page one can quickly direct readers to other pages.

* Readers appreciate jump-to lines which help them quickly locate material continued on other pages.

* Calendars should have eye appeal, conserve space and appear in the same spot each issue.

* Every photograph should be captioned.

* Design competition score reports to be compact yet easy to decipher.

* Use active voice, short words and present tense in headlines. Don't crowd heads with text directly above or below them.

* Use appropriate clip art only to enhance written material. Avoid filling trapped white space with meaningless graphics.

* Place photographs in balanced arrangements so they guide readers around a page without obstructing the text.

The key to having an effective club newsletter is to keep it easy to read.

Eleanor Edmonds, APSA Bulletin Advisory Service

PPD Star Rating Changes

The Pictorial Print Division has been authorized to change the number of acceptances and titles required for Star Ratings in Small Monochrome, Small Color, and Commercial Color due to the reduced numbers of International Exhibitions,with these sections. This authorization is made with the following provision. (In the future) In any section in which there are more than 80 possible annual acceptances, the requirements will be readjusted upward the following year. In that case, any stars earned under previous requirements shall be retained without regard to the number of titles or number of acceptances that were submitted, and the new requirements shall apply to any new star application.

Large Prints (Monochrome and Color kept separate)

                                           Acceptances Beyond
Stars               Acceptances   Titles     Previous Star

1 Star                  30          6
2 Star                  80          16             50
3 Star                  160         32             80
4 Star                  320         64            160
5 Star                  640        128            320
Ruby Star               960        192            320
Diamond Star           1280        256            320
Emerald Star           1920        384            640

                       Titles Beyond
Stars                  Previous Star

1 Star
2 Star                      10
3 Star                      16
4 Star                      32
5 Star                      64
Ruby Star                   64
Diamond Star                64
Emerald Star               128

Small Prints & Commercial Color Prints (Monochrome & Color kept separate)

                                           Acceptances Beyond
Stars               Acceptances   Titles     Previous Star

1 Star                  18          6
2 Star                  36          12             18
3 Star                  72          24             36
4 Star                  144         48             72
5 Star                  288         96            144

                      Titles Beyond
Stars                 Previous Star

1 Star
2 Star                      6
3 Star                     12
4 Star                     24
5 Star                     48

The fee is presently $10 US per star.

Jim Carr APSA, Chairman, Pictorial Print Division

Matt Daura, APSA, Editor
121 Phanturn, Bellaire, TX 77401
E-mail: datex@juno.com