The Starbuck's principle

Seattleites know the name Starbuck's for sure, but today that name is well-known worldwide! But what is it about Starbuck's that makes the name well known? It is not the coffee itself, it is the "Starbuck's Principle." Yes, there really is a Starbuck's Principle. They know that people need and want "community."

(Would that PSA might consider borrowing from that Starbuck's Principle! If we don't provide "community," people do not need us.)

Herewith I explain; I paraphrase; I adapt; I re-think--while I borrow bits and pieces of it: a new Starbuck's means there is "community" available to customers (Just think about locations of these coffee shops ... handy, near the action, a regular place to stop.).

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The Starbuck's success spot means that you can be a part in "the community" (note that the Starbuck community is always carefully designed in earth tones [back-to-basics colors], a very welcoming kind of place with comfortable seating and friendly people. The company meets your need, where you are.

Starbuck's baristas are happy and ready to serve you; happy to make a double latte tall with small, medium or even large foam (or none) ... they are bright, smiling, energetic servers to those in their little community. You are expected to come by regularly once or twice a day, sit down and stay awhile. Starbuck's knows your need and wants you to come regularly! So why do people want to join this group??? It is not necessarily their coffee, which some consider over-roasted compared to other brands. It is, I feel sure, that we can join a Starbuck community, we are made to feel welcome and accommodated--a part of it, no matter what kind of variation on the product we want or like. In short we are important to the plan.

Has it hit you yet????

Starbuck's paid plenty to design a successful community! PSA needs to make a success of what it has to offer:

* It needs to fabricate a welcoming community, albeit a photographic community, wherever that may be, visually, tastefully, and contemporarily meeting the need.

* It needs to accommodate any one that enters a PSA community tomorrow so that each one will stay and to also accommodate those long-term members that want to continue.

* It must be ready to accept a request for "any kind of foam or none" or whatever that equates to.

* It needs to be ready for those that drop in (off the internet) and welcome them regularly to the internet PSA community, ready to keep them returning to our web community.

* It must make that website community attractive and 21st century. If we don't provide "community," people don't need us.

Now it's time to understand the reason for success; to make sure we of PSA share in success of our photographic community: that we think through how we set the stage for a successful community, like a successful Starbuck's!

J.T.