Bumper mentality: Americans buy SUVs to feel safer. They should buy life insurance, too

Washington Monthly, Dec, 2002 by Stephanie Mencimer

No Roads Scholars Here

Bradsher blames government for failing to adequately regulate SUVs, but doesn't fully acknowledge the degree to which it has encouraged SUV production by becoming a major consumer of them. Law enforcement and public safety agencies in particular seem enamored of the menacing vehicles, a fact on proud display when officers finally apprehended the alleged snipers in the Washington, D.C., area and transported them to the federal courthouse in a parade of black Ford Explorers and Expeditions. Judging from the number of official SUVs on the road today, law enforcement officials--those most likely to know firsthand the grisly effects of a rollover--are enthusiastic customers. Like the rest of America, police departments seem to believe that replacing safe, sturdy cars with SUVs is a good idea, though it's hard to imagine a more dangerous vehicle for an officer conducting a high-speed chase.

Government's taste for SUVs isn't limited to cops and firemen. There's hardly a city in America where the mayor's chauffeured Lincoln Town Car hasn't been replaced by an SUV. In Virginia, where state officials recently discovered that SUVs were wrecking their efforts to meet clean-air regulations, a few noted sheepishly that perhaps local governments should sell their own fleets, which had ballooned to 250 in Fairfax County alone. (A Fairfax County official told The Washington Post that public safety officials needed four-wheel drive and large cargo spaces to transport extra people and emergency equipment through snow or heavy rain--proof that even law enforcement officials misunderstand SUV safety records.)

As Bradsher details, because of their weight, shoddy brakes, and off-road tires, SUVs handle poorly in bad weather and have trouble stopping on slick roads. What's more, they're generally so poorly designed as not to be capable of carrying much cargo, despite the space. A contributing factor in the Ford Explorer-Firestone tire debacle was that drivers weren't told that their Explorers shouldn't carry any more weight than a Ford Taurus. The extra weight routinely piled in these big cars stressed the tires in a way that made them fall apart faster and contributed to the spate of rollover deaths.

I have a hunch that government officials justification for buying SUVs is mostly a ruse for their real motivation, which is the same as any other SUV owner's: image. Officials can safely load up their fleets with leather-seated SUVs, whereas using taxpayer dollars to buy themselves, say, a fleet of BMW coupes would get them crucified (even though Detroit considers SUVs luxury vehicles and designs them accordingly). Police departments may claim that they need an SUV to accommodate SWAT teams or canine units, but there is no reason that Sparky the drug dog wouldn't be just as comfortable in the back of a nice safe Chevy Astrovan.

The same is true for nearly everyone who drives an SUV today. Of course, not every SUV owner is gripped by insecurity and a death wish--plenty of otherwise reasonable people seem to get seduced by power and size (see sidebar). But if soccer moms and office-park dads really need to ferry a lot of people around, they could simply get a large car or a minivan, which Bradsher hails as a great innovation for its fuel efficiency, safety, and lower pollution. (And minivans don't have a disproportionately high kill rate for motorists or pedestrians when they get into accidents.) According to industry market research, mini-van drivers also tend to be very nice people. Minivans are favored by senior citizens and others (male and female, equally) who volunteer for their churches and carpool with other people's kids. But that's the problem. SUV owners buy them precisely because they don't want the "soccer mom" stigma associated with minivans.