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Thomson / Gale

That's a lot of frooty pebbles

Washington Monthly,  March, 2005  by Charles Peters

My next target would be commercials on children's shows. That is where the first and, to me, the most dangerous assault on the attention span takes place. It is also where kids are given a jump start on the road to obesity. According to columnist Michael Fumento, author of The Fat of the Land and not a man given to attacking corporate misdeeds, kids watch an average of 40,000 commercials a year, roughly half of which are food ads.

And 90 percent of those are for junk food. Since Americans now fret about fat as never before, a prohibition of junk food ads may just be an idea whose time has come.

COPYRIGHT 2005 Washington Monthly Company
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