Money, money, money

You will not be surprised to learn that materialism is increasing. Still, you may be astonished to learn just how great its growth has been. In 1966, 42 percent of UCLA freshmen said it was essential or very important to be "very well-off financially." Today, nearly three-quarters of the freshmen agree with them. And if that isn't enough to thoroughly depress you, according to another survey by the Pew Research Center reported by the Associated Press, "80 percent of 18 to 25 year olds in this country see getting rich as the top goal for their generation."

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