Content provided in partnership with
Rich in spirits
Washington Monthly, April, 2007 by Charles Peters
One of the more absurd aspects of today's materialism is its fixation on brand labels, and nowhere does that obsession strike me as more ridiculous than it does with vodka. Sales of premium brands have skyrocketed, with Grey Goose leading the pack with an annual growth rate of 50.3 percent, according to the Wall Street Journal's Deborah Ball.
- Most Popular Articles in News
- The Ten Best Laptop bags
- Tata plans cheapest-ever car for Indian market
- GLOBALIZATION AND THE DEVELOPMENT OF UNDERDEVELOPMENT OF THE THIRD WORLD
- Corn is good for you; Corn is not only a tasty treat, but also a cereal that ...
- THE 50 BEST STYLISH HANDBAGS TO CARRY
- More »
Why do I think this is crazy? Because vodka is tasteless. Some years ago, the local city magazine, the Washingtonian, conducted a taste test of vodkas. The winner was Popov, which also happened to be the cheapest. If you're ready to give up your Grey Goose, Popov is still available, at less than a quarter of the price.
COPYRIGHT 2007 Washington Monthly Company
COPYRIGHT 2008 Gale, Cengage Learning
Find Research Guides for:
Find Featured Titles for: Business
- Academy of Marketing Science Review
- Accounting Historians Journal, The
- Accounting History
- AgExporter
- Agricultural Research
- Agricultural and Resource Economics Review
- Air Force Comptroller
- Air Safety Week
- Airline Industry Information
- American Demographics
- American Journal of Potato Research
- Architectural Review, The
- Asian Economic News
- Entrepreneur