IPOs MADE EASY - Start-Up 2000 CD-ROM computer game - Brief Article

Kiplinger's Personal Finance Magazine, Oct, 2000 by Sean O'Neill

HAVE a burning desire to express your inner mogul but can't raise $100 million in seed capital? Plug in Start-Up 2000 ($29.99 on CD-ROM, for Windows 95/98), a Sim City-style business game.

Your goal is to outsell seven global rivals before your liquid assets run dry. You design, market and distribute your product while reviewing analyst reports. Worried about employee morale? Start-Up displays your workers with smiley faces or sad faces floating above their heads. Try to turn that frown upside down, or just click on "Sack this employee."