Michael Jordan Backs Bill Bradley In TV Commercial

Jet, Feb 28, 2000

Basketball great Michael Jordan is endorsing Bill Bradley for U.S. president in a TV ad that is airing in more than a dozen states.

Bradley hopes Jordan's endorsement will boost his campaign in time for the March 7 round of primaries that are critical to Bradley's efforts to win the Democratic presidential nomination.

"It's time for us to believe in something that will give every American an opportunity to succeed, and be viewed equally," Jordan says in the commercial, speaking directly to the camera. "That's why I'm supporting Bill Bradley for president. Shouldn't you?"

Bradley, a former star for the New York Knicks, said in a press statement: "I am very honored to receive Michael's support for my campaign, particularly since he has not publicly endorsed a political candidate before today."

The 30-second spot shows Jordan discussing issues that matter to him.

"I know the kind of America I want for my children," Jordan says. "It's a place where every family has good health and no family suffers the tragedy of gun violence. It's a place where every child has a bright future, and where skin color or eye shape doesn't matter anymore."