The slogan that energized the hard-to-reach Black church people in the election's critical "swing states" in the last few weeks before the election was "Take Your Soul to the Polls."

Jet, Nov 8, 2004 by Simeon Booker

Confidential: The slogan that energized the hard-to-reach Black church people in the election's critical "swing states" in the last few weeks before the election was "Take Your Soul To The Polls." First popularized by Rev. Wendell Anthony, president of Detroit's 15,000-member NAACP branch, the nation's largest, the slogan appeared on T-shirts in churches from the Motor City to Philadelphia.

One of the spark plugs in the get-out-the-vote drive was former Rep. William Gray, senior pastor of Bright Hope Baptist Church in Phiily