Toyota announces partnership with black advertising agency, Burrell Communications Group

Jet, Dec 10, 2001

Toyota Motor Sales, USA (TMS) recently announced the selection of Burrell Communications Group as its first-ever national Black advertising agency.

Burrell joins Saatchi & Saatchi, Oasis, and Hispanic agency, Conill Advertising, in providing TMS with a wide range of advertising expertise.

James Press, executive vice president and COO, Toyota Motor Sales, said, "The addition of Burrell to our family of advertising agencies gives Toyota an important edge in the race to communicate with an ever-increasingly diverse consumer. The naming of this agency fulfills an important objective in our recently announced 21st Century Diversity Strategy, as well as represents an important maneuver in our overall approach to marketing and advertising."

Headquartered in Chicago, Burrell Communications Group is a full-service marketing communications agency with a staff of 150 full-time employees. The company's client list includes McDonald's, Verizon, Procter and Gamble, Exxon Mobil, General Mills, Coca Cola and Sears.

Thomas J. Burrell, chairman and CEO, Burrell Communications Group, said: "Toyota recognizes that in the marketplace are not happening tomorrow, change is taking place today, and that includes a consumer that is ethnically diverse and fiscally selective. Our agency is proud to have been awarded the opportunity to properly position Toyota's quality products with a diverse consumer base."