UNCF updates image

Jet, Feb 11, 2008

UNCF UPDATES IMAGE: Dr. Michael L. Lomax, United Negro College Fund president and CEO, helps to kick off the unveiling of the organization's new brand identity and logo on the campus of Spelman College in Atlanta. "UNCF is taking a bold step forward to attract new donors, reinforce our relevance and appeal to a broader base of public support. This new identity is a proud banner for our crucial mission," said Lomax. The update was created in partnership with Landor Associates, a leading brand consulting and design firms, The new logo includes a "brighter, more contemporary color palette" featuring the leadership torch and initials UNCF. The United Negro College Fund is the largest private minority education assistance program in America.

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COPYRIGHT 2008 Johnson Publishing Co.
COPYRIGHT 2008 Gale, Cengage Learning

 

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