spa, cruise, travel - Brief Article

Black Enterprise, May, 2000

The new music campaign features a "second-line," a dancing parade invented in Louisiana, snaking its way across the state. The second-line melodies morph from New Orleans brass to Cajun to "swamp-pop" and so on. The music changes with the scenery, showcasing the different styles of music found in each region of the state, more

Special Louisiana music promotional partnerships are being planned with Putumayo Records, the House of Blues, CNN Worldbeat, BET on Jazz, the Rock & Roll Hall of Fame in Cleveland, OFFbeat magazine, The New Orleans Jazz and Heritage Festival and The Montreal Jazz Festival to name a few.

Phillip Jones, Secretary of the Department of Culture, Recreation and Tourism added: "Louisiana's music has become an attraction in itself, both nationally and internationally. Travelers interested in our culture recognize the authenticity of our Cajun, zydeco and jazz music and the language of our music is universal."