Illinois Lottery selects RJ Dale as its new general market advertising agency
Black Enterprise, Sept, 2004 by Malik Singleton
Illinois Lottery selects RJ Dale as its new general market advertising agency. RJ Dale Advertising & Public Relations (No. 14 on the BE ADVERTISING AGENCIES list with $26.4 million in billings) beat out 13 other agencies that responded to the Lottery's RFP. The 25-year-old company is the first minority-owned communications firm to win a general-market contract with the state's lottery.
The contract, expected to be worth approximately $19 million, will run two years with a one-year extension option.
COPYRIGHT 2004 Earl G. Graves Publishing Co., Inc.
COPYRIGHT 2004 Gale Group
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