Time out: getting the best deal on a vacation time-share - Consumer Life

Black Enterprise, March, 2003 by Keisha-Gaye Anderson

In 1988, Marcia Elam-Moore responded to an offer by a marketing agency for a week's vacation at Disney World and Vero Beach, Florida. After she investigated the offer and found it to be legitimate, she purchased a time-share. "My family and I have traveled the entire eastern seaboard and [to the] Caribbean, Arizona, [and] California," says the 52-year-old paralegal from Teaneck, New Jersey. "For me and my family, the [advantage] of owning a time-share is being able to travel and stay in five-star resorts. We could not afford the luxury that the time-share resorts offer otherwise."

The time-share concept, which originated in the French Alps in the late 1960s, became a popular U.S. vacation option in the 1980s. A time-share, also called vacation ownership, offers its owners lodging in furnished condominiums or resort units, usually three star or better, for a specific amount of time each year (usually a week). In the United States, timeshares sell for an average of $14,500, which can be paid off with mortgage-like monthly payments. The yearly maintenance fee covers property costs, insurance, refurbishing, and taxes for approximately $370 per week of annual use. Many consumers find this a more attractive option than paying varying hotel fees each time they travel.

But not all offers are legitimate. Collette Williams, an accounting manager from Brooklyn, New York, who visited a timeshare last summer after responding to an offer for a "free weekend" in Atlantic City was disappointed to learn her lodging was not a time-share by the beach, but a motel that was 15 minutes away. She also felt pressured to make a commitment on the spot. "You were only given that day to make a decision [and] couldn't change your mind," she says. However, a small paragraph in the contract stated that the prospective buyer had three business days to cancel and would receive 100% of the down payment. "This was a sign to me of how dishonest these people [were], so I cancelled," she says.

Yet statistics show that many people, after being subjected to aggressive sales pitches, do purchase time-shares. Despite recent economic woes, time-share resorts have sprung up across the United States at a growth rate of more than 5% per year since 1997. They grew in double digits during the 1990s and by 7% in 2001. According to a recent survey by the American Resort Development Association (ARDA), as many as 85% of U.S. timeshare owners indicate satisfaction with theft purchase.

"Vacation ownership products (including time-shares) are a great vehicle to get more experiences for your dollar," says Howard Nusbaum, president and CEO of ARDA, a Washington, D.C.-based trade association representing the timeshare industry. "Some time-share resorts offer clubs and point programs that allow you to stay in different resorts and different-sized units each year. [They] allow you to trade your time-share interest for a cruise or airplane tickets--even hotel stays," says Nusbaum.

Purchasing a time-share should not be a hasty decision. ARDA offers some tips for consumers interested in making a purchase.

* Do your homework. Before you go on a time-share tour, research the product and company so you can ask important questions like: Is this a lifetime ownership? Can I pass it down to my children? What are the terms of the sale? What if I want out of my contract? Is there the possibility of vacation exchange?

* Know your options. There's deeded interest, or time-share ownership, which can be rented, sold, or willed. It is not, however, a property investment but an investment in future vacations. Some time-shares restrict the renter to a specific time frame and a specific vacation time. It is best to buy a time-share that you know you will use, as many of them have very lengthy commitment terms (for example, 50 years to life).

* Cheek out the product. Take advantage of the many discounted mini-vacation packages and touring gifts that time-share resorts offer. Also, talk to owners when touring the premises.

* Before you buy. Bead all documents carefully. And check out the American Resort Development Association's Website (www.arda.org), which offers tips for buying a time-share, and the Association's Resort Owners Coalition site (www.ardaroc.org), where owners discuss their experiences.