Geeks on call
Black Enterprise, April, 2005
Recent studies have shown that computers are virtually everywhere. Nearly all businesses use them, and 55% of all homes have at least one computer (this number increases to over 80% in upper-income households).
What is the secret to Geeks On Call's[R] rapid success? The answer is located at their corporate headquarters in Norfolk, Virginia, where an expert staff and a large assortment of essential services provide franchisees with the necessary tools to help them succeed. These include:
National Call Center--The call center handles telephone inquiries, sets appointments for all of the franchisees, makes follow-up calls to ensure customer service, and provides quality assurance.
Advertising/PR--Geeks On Call[R] provides its franchisees with comprehensive advertising campaigns that primarily target the television media.
Corporate Training--Initial training consists of classroom and field training. All new franchisees attend "Geek University" held at the corporate headquarters. This training program teaches new owners everything they need to know in order to operate their franchises and to provide superior customer service. After completion of classroom training at the corporate headquarters, all franchisees receive field training in their respective markets.
Technical Support--In the event that a Geeks On Call[R] technician encounters a difficult computer problem, certified IT professionals are available for toll-free assistance. Self-Directed Success--By following the Geeks On Call[R] field-marking program, the franchisees learn that the more effort they put into growing their business, the more opportunities for success they will have.
Entrepreneur Magazine 2005 Rankings Ranked #258 Franchise 500 Ranked #48 Fastest Growing Ranked #15 Top New Franchises Ranked #68 Top Home Based Franchise Ranked #69 Top Low--cost Franchise
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