Library Trends

View more issues: Spring 1995, Summer 1995, Spring 1996

Articles in Wntr 1995 issue of Library Trends

• The marketing audit: baseline for action - Marketing of Library and Information Services
  by Laura Cram
• Distribution in an electronic environment, or will there be libraries as we know them in the Internet world? - Marketing of Library and Information Services
  by Kenneth E. Dowlin
• Marketing in the special library environment - Marketing of Library and Information Services
  by Janet E. Powers
• Using future trends to inform planning/marketing - Marketing of Library and Information Services
  by John V. Nichols
• Kissing in the dark: promoting and communicating in a public library setting - Marketing of Library and Information Services
  by Kelly Krieg-Sigman
• Trends in marketing services - Marketing of Library and Information Services
  by Linda M. Gorchels
• The Olympic training field for planning quality library services - Marketing of Library and Information Services
  by Martha E. Catt
• Marketing and the political environment - Marketing of Library and Information Services
  by Peter G. Hamon
• Preparing for the millennium: the case for using marketing strategies - Marketing of Library and Information Services
  by Darlene E. Weingand
• The library's product and excellence - Marketing of Library and Information Services
  by Mary C. Bushing
• Practice as a marketing tool: four case studies - Marketing of Library and Information Services
  by Iain Duncan Smith
• Focus on the library customer: revelation, revolution, or redundancy? - Marketing of Library and Information Services
  by Diane Tobin Johnson
• What do products/services cost? How do we know? - Marketing of Library and Information Services
  by Darlene E. Weingand
• Marketing youth services - Marketing of Library and Information Services
  by Barbara Dimick