Find Articles in:
All
Business
Reference
Technology
News
Lifestyle

See our icy stare - advertising for Saturn Vue sport-utility vehicle seems to be set in Arctic National Wildlife Refuge - Brief Article

Sierra, July-August, 2002

Those ads that romanticize sport-utility vehicles careening across deserts and through tropical rainforests are bad enough, but egads, Detroit, do you have to take on the Arctic--even fictionally? While GM's Saturn line touts its new Vue SUV as "at home in almost any environment," one place it would not be welcome is the Arctic National Wildlife Refuge, a site that looks surprisingly like (and is as chock-full of wildlife as) Saturn's representation of "the polar regions." Though the Senate recently defeated a proposal to drill in the refuge, oil lobbyists will make a determined effort to include drilling in the energy bill that's eventually sent to President Bush.

COPYRIGHT 2002 Sierra Magazine
COPYRIGHT 2002 Gale Group
 

BNET TalkbackShare your ideas and expertise on this topic

The following tags are supported in BNET comments:
<b></b> <i></i> <u></u> <pre></pre>

Leave a Reply

  1. You are currently a guest | Login?
advertisement
Go
advertisement
  • Click Here
  • Click Here
advertisement

Content provided in partnership with Thompson Gale