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The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World. - book reviews

American Visions,  Oct-Nov, 1994  by T. Andreas Spelman

> The Personal Touch: What You Really Need to Succeed in Today's Fast-Paced Business World by Terrie Williams with Joe Cooney (Warner Books. 1994. $19.95)--President of her own public relations firm, Williams tells us what it takes to stand out in the competitive business world. In a conversational tone, she explains the importance of maintaining a strong professional reputation, following through on what you say you are going to do, returning all phone calls, treating others with respect and courtesy, and staying in the limelight.

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