Before You Get Your Web Feet Wet. - Anita Rosen's The E-Commerce Question and Answer Book: A Survival Guide for Business Managers - Review - Brief Article - book review

Home Office Computing, May, 2000 by Laura Turley

ARE YOU READY TO TAKE THE e-commerce plunge? The Internet is a sink-or-swim proposition, and just because you think your business is ready for the Web, doesn't necessarily mean that it is--or that you are. Before you dive in headfirst, consider Anita Rosen's advice in The E-Commerce Question and Answer Book: A Survival Guide for Business Managers ($20; Amacom).

This Web business handbook covers everything from basic questions like, "Does anyone really make money on the Web?" to technical questions about encryption, databases, cookies, and HTML, as well as practical answers on how to create and execute a successful e-commerce site. Aimed at savvy but not necessarily Internet-savvy businesspeople, The E-Commerce Question and Answer Book will not only help you get your feet wet, but will help your business make the e-splash you desire.