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Industry: Email Alert RSS FeedA page with a view - creating multimedia presence on World Wide Web - Tutorial
Home Office Computing, Oct, 1995 by Joe Dysart
Like any entrepreneurs, the first few times I cruised the World Wide Web, I gazed upon the multimedia pages of Fortune 500 companies and techno-geeks with envy. Someday," I thought, I'll have the budget to have a Web page of my own."
Turns out, someday came sooner than I imagined. the reason: As with everything else associated with technology, the price of staking a claim in cyberspace is dropping dramatically. These days, a modest but respectable page on the World Wide Web can be had for less than $30 a month--a fraction of the cost of conventional advertising.
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Moreover, if you're willing to get your fingernails dirty and design the page yourself, you'll be able to continually update and freshen your page at no cost other than your time. Sure, there's a learning curve, but for me the trade-off was well worth it. After enduring the typical rites of passage every Web newbie must endure, my newsletter, Virtual Reality Monthly, now reaches a global audience of upscale, technosavvy potential customers.
More important, I now project a polished image to that market using the same state-of-the-art technology my Fortune 500 competitors are using. The World Wide Web represents an opportunity for me to exhibit a level of media sophistication that until now has been the exclusive domain of corporate monoliths.
Before I could consider designing a Web page, I had to find a service provider--a place that had computers (servers) where my pages could reside. Fortunately, the hordes of service providers trying to cash in on the Internet gold rush make it a buyer's market.
Although it's true that prices for server space can run to $100 a month or more, you'll also find them as low as $15 per month. Like any facet of computer technology, it's best to shop around before you make your move, as prices vary widely depending on the value-added services offered by each provider. In addition to local providers, Prodigy and America Online now offer their members server space (albeit quite limited) and tools to create Web pages for remarkably little money.
Breaking the Language Barrier After I'd settled on a provider, the first lump that formed in my throat was due to the prospect of learning Hypertext Markup Language (HTML). HTML is the language that's used to create Web pages, and thus it's the cornerstone of all Web page design. I knew there were HTML whizzes willing to help me for rates starting at $30 an hour, but I opted to crack a book and save a few shekels.
For me, the most intimidating aspect of learning HTML was getting past its reputation. Indeed, I initially assumed that HTML was nothing less than some kind of sublime and arcane communications medium brought down from the mount by the latest generation of computer gods.
Wrong. Truth be told, if you use a word processor and can type these two symbols < >, you can design a Web page in HTML. The space between those arrows stores the commands needed to build your pages. If you want to put a title on your page, for example, place the command
Once you've created your HTML script, you just have to remember to convert your word processing document to ASCII (text-only) format before closing the file. Any decent word processing program will let you save files in this format.
Of course, before you start signing your pages "Grand Exalted and Majestic Web-master," you'll want to grab a decent how to book for a complete list of all the commands and what they do, along with some pointers on arranging everything on a page. Two good ones are Laura Lemay's Teach Yourself Web Publishing With HTML in a Week (Sams Publishing; $25) and Plug-n-Play Mosaic by Angela Gunn (Sams Publishing; $29.99).
For my Web page, I decided to shoot the moon and load up my site with as many dimensions of multimedia as I could, right off the bat. No, I'm not a masochist. It's just that, given the nature of my newsletter, I knew my Web page had to come off as cutting edge or my target audience would simply yawn and teleport out.
That's why when you drop in, you'll find an audio greeting in addition to the standard text-based one. And although you'll find all the standard elements of a publisher's page--a sample issue, the newsletter's focus for the year ahead, and how to subscribe--you'll also see some fun extras. For example, you can play a VR-themed movie while visiting my page and then download a few virtual worlds that you're free to keep and explore.
Given the wonders of the technology, there's a great temptation to load your page with the works. But be forewarned: Special effects eat up storage space very quickly. A video clip, for example, can easily demand 2MB or more of storage space (in contrast, several pages of text take up just a few kilobytes). As a rule, text demands the least storage space, followed by still pictures. Audio demands a bigger investment, silent video even bigger, and video with sound demands the most.
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