The essential way to set your fees: a step-by-step guide to calculating what you must charge - marketing your services

Home Office Computing, Oct, 1991 by Daniel P. Dern

And finally, always remember that it's legitimate to have different sets of prices, such as for:

* Large corporations versus start-ups and small businesses;

* Agencies, job shops, contract houses, and so on;

* Regular clients;

* Standard types of projects;

* Individuals, based on a sliding scale;

* Nonprofits, charities, and other worthy causes.

Remember, you're in control. You set the price, although clients may challenge it. Negotiating makes all the difference. But without knowing what you have to charge, you can't go out and sell--and you won't know when to say yes, when to say no, and when to say, "Let's keep talking." So pick up that pencil, fire up that spreadsheet, and start calculating.