Selling: the golden rule of five - customer contacts

Home Office Computing, Feb, 1991 by Andrea R. Davis

Before you call on a client, remember this: Itt takes an average of five personal contacts to close a deal, according to Laura C. Douglas, president of The Add Group, a Laceyville, Pennsylvania, marketing consultancy, and coauthor of the upcoming book Getting Business to Come to You (Jeremy P. Tarcher). The fastest way to make a sale, is to keep courting your prospect. -A. D.

COPYRIGHT 1991 Freedom Technology Media Group
COPYRIGHT 2004 Gale Group
 

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