The low-budget brochure - tips for inexpensive desktop publishing

Home Office Computing, March, 1995 by William Harrel

Another point worth mentioning is that even though print shops are expensive, the biggest cost is in the initial setup, so the more copies you have printed, the more cost-effective the service becomes.

Whether you design your own brochure from scratch or use a template, reproduce it on a copier or use a print shop for expensive process color, you have plenty of cost-cutting options. At no time before have so many people had such an extensive array of publishing options at their fingertips--at a cost many of us small-business people can actually afford.

Wayne Rash Jr. writes a weekly column for Communications Week and edits a technology section for the Washington Post.