It's 1996, do you know where your clients are? - includes related articles on Web marketing, using CD-ROMs and reader service card management - Technology Information - Cover Story

Home Office Computing, March, 1996 by Sarah Stambler, Abby McLean

Finally, to keep in contact with your customers even while you're on the go, set up pager notification. This programmable feature is available in many telephony packages and instructs the computer to page you via modem when messages are left with your voice mail. Instead of being a slave to your beeper by giving everyone the number, or setting up your system to page you for every call, you can program the phone system to alert you only in emergencies, which you can define as an option in your voice menu.

Useful promotional materials, a wider audience, and happier customers are reasons enough to incorporate today's technology into your marketing strategy. But these are just starting points--like the entrepreneurs profiled here, the new tools might just inspire you to start a new business.

SARAH STAMBLER is the president of TechProse, a New York-based electronic marketing, research, and publishing firm. She is also the editor and publisher of the company's Marketing With Technology News, a fax-only newsletter ABBY MCLEAN is a systems consultant and writer in Boise, Idaho.