The original sequence to I Love Lucy hasn't been seen in almost 50 years - Brickbats - Phillip Morris - Brief Article
Reason, Feb, 2002 by Charles Oliver
The original opening sequence to I Love Lucy hasn't been seen in almost 50 years. And thanks to federal rules, it may never be seen again. For the 50th anniversary of the show's debut, the cable channel TV Land wanted to restore the original intro, showing an animated Desi and Lucy climbing ropes down the side of a pack of Phillip Morris cigarettes, the show's sponsor.
But TV Land had to change its plans. "Philip Morris said 'because of FCC regulations and because of all the different rules...we cannot give you permission to use that in your opening,'" said a TV Land spokesman.
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