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E: The Environmental Magazine

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Articles in March-April, 2005 issue of E: The Environmental Magazine

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Your Work Four Principles of Apple’s Successes (and Failures)

Four Principles of Apple’s Successes (and Failures)

Apple doesn’t play by the same rules as most companies. That’s a good thing — usually.
Your Industry Starbucks Makes Baristas Push Via Instant Coffee Hard

Starbucks Makes Baristas Push Via Instant Coffee Hard

I knew that Starbucks (SBUX) had given its employees an intensive crash course in Via as part of its high-profile rollout of the new instant coffee product. But I didn’t know how aggressive the company was training its employees to be. BusinessWeek is running a story on how Via sales pitches have gotten so intense that [...]
Your Money Home Buyer Tax Credit: How to Cash In

Home Buyer Tax Credit: How to Cash In

The new extension of the home-buyer tax credit gives buyers more time and more opportunity to take advantage. Income limits have changed, for instance, and you no longer have to be a first-time home buyer. Here’s how to grab the newly expanded tax break.