The smell of nature in the morning - Tools For Green Living: Resources for Eco-Awareness and Action - Emelauren Naturals; advertisement

E: The Environmental Magazine, May-June, 2002 by Chas Offutt

Wake-up with the refreshing scent of Emelauren Naturals. The company has launched its top 24 natural soaps in unique, colorful soapboxes (4.4-ounce size, $5). Choices from Carrot Care and Tea Tree Care to Forest Meadow and Lavender Field offer a luxurious lather, long-lasting scents and superior moisturizing.

Cruelty and synthetic flee, these soaps are manufactured using a cold-processed procedure, which retains natural glycerine--a moisturizer--and preserves the beneficial properties of the other natural ingredients: vitamin E and oils of coconut, palm, canola, soy and olive. New products include SUSTAIN moisture care lotion ($8.95) and SOLO, a shea butter lotion bar (two ounces, $5.25). CONTACT: Emelauren Naturals, (877) EMELAUR, www.emelauren.com.