Concerned consumer action - Tools For Green Living: Resources for Eco-Awareness and Action - Idealswork website - Brief Article
E: The Environmental Magazine, May-June, 2002 by Chas Offutt
Launched at the end. of March, the website Idealswork lets you get up close and personal with the social side of corporate behavior--from women's issues, minority advancement and labor rights to gay/lesbian hiring. Targeting the purchasing power of socially conscious individuals, Idealswork allows you to make decisions about what you learn: With one-click e-mails, you can tell companies what you think about their policies.
Idealswork's revolutionary new search engine (patent pending) encourages consumers to compare the social and environmental performance of thousands of companies. User friendly, effective and free, Idealswork is designed to make it financially rewarding for companies to improve their social and environmental policies and behaviors. CONTACT: Idealswork, (207)773-2333, www.ide alswork.com.
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