Bad PR pitch

Each month we get thousands of pitch letters from publicists hoping to get their products into the mag. Some are so MF bad, it's maddening.

Take for example the "Boyzilian." We knew you'd be just as horrified as we were at the notion of a man-spa that states "pubic pampering should be an equal-opportunity experience."

We understand that the idea of waxing men's muffs into the same landing strip we've come to enjoy on women, or mowing it back to pre-pubescent levels, is a frightening one. Sure, turning the term "Brazilian" into "Boyzilian" is clever, but it's also gross. And we felt the publicist's claim that "It was about time someone realized there are men who want to wear sexy lowrider jeans and not look like furry cavemen in their nether regions" is wretch-worthy.

So when they asked if we'd like to come down to the Tru Spa to take the procedure for a test drive-we told them we'd rather just kick the tires of someone who had. And you'll never hear about it again, not in this magazine, anyway.

COPYRIGHT 2003 Weider Publications
COPYRIGHT 2008 Gale, Cengage Learning