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How to read a label - Food Marketing - Brief Article

Men's Fitness,  May, 2002  

How influenced are you by the alleged health benefits printed on a food label? A study out of the University of Glasgow suggests that you should evaluate labels based on the overall healthfulness of a food and not let "fat-free" be your guiding light. The study found that college students were more apt to consider yogurt labeled "95% fat-free" to be healthier than yogurt with a label that read "Contains 5% fat." This perception, or misperception, extended to products with a fat content as high as 25%.

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