Transition coaching helps ensure success for global assignments: executives are challenged to rapidly adjust their leadership styles and family life to a global environment and new cultures. This article explains how transition coaching can improve assignment success rates, return on investment, employee satisfaction and retention, and contribute to smoother repatriation

Today's Manager, Dec-Jan, 2008 by Sattar Bawany

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THE BEST approach for corporations supporting executives on global assignments of all types is to address both the shift from one culture to another on long-term assignments and train everyone at a managerial level in an open-minded, culturally respectful mindset that values diversity.

Executives going on assignment in another culture need to be aware of their own cultural background. The best preparation for any identity shock is to know oneself well. This allows an executive to remain steady under pressure from external influences and provides the strength to be flexible.

Leaders need to know something about the culture of the nation to which they are moving. The fit between the executive and the new culture should be evaluated to determine the likelihood that the executive will or will not be satisfied and effective in the assignment. Because so many assignments terminate early owing to family and spousal adjustment problems, the family should be part of the "fit" assessment.

Successful assignment management involves assigning executives whose cross-cultural abilities match their technical expertise. Other key elements include focusing on knowledge development and global leadership development, and ending expatriate assignments with a strategically planned repatriation programme to increase employee retention.

All high-level managers in global companies encounter colleagues, clients, and geographically dispersed team members from other cultures.

Therefore, everyone must know something about cultural diversity and how to work well with people from all kinds of backgrounds.

The assumption that the American way of doing business is the standard was never valid. But in a global economy, this misconception is dangerous to a company's return on investment. A hard-hitting, direct negotiating style can boomerang in Asia, for instance. With a sizable majority of companies that have employees with international job responsibilities, training leaders to interact effectively and respectfully with people of different cultures is one of the best investments a company can make.

Long-term Assignment Alternatives

Various research on key assignment trends noted that traditional long-term assignments will be used under certain circumstances in the future, particularly when there is a need to develop business relationships or establish a permanent presence for supervising local operations.

Long-term assignments will continue to be useful when the job to be accomplished takes longer than one year or when the purpose of the assignment is to encourage an understanding of global corporate culture. Relocation of the family unit remains the best choice when the assignment is in a distant location, there is a significant time zone differential from the home company, and commuting would be disruptive and costly.

An executive coach familiar with different assignment types can assist companies in reviewing their overall profile. Coaches can assess the effectiveness of assignment-type mix and suggest specific ways of approaching all assignments. In doing so, they give management the keys to maximise executive performance and increase the likelihood of a good return on investment for their corporation.

Each company should take a big picture overview. Then, each must determine whether it needs to improve the overall mix for heightened success and better returns.

Combined Approach Ensures Success

In all cases, there is a need for leadership development and family adjustment support that takes account of global scope, cross-cultural and political awareness, and the ability to work successfully in new managerial configurations. Specific, ongoing needs must be taken into account, something that time-limited training alone, whether individualised or general, cannot accomplish.

Picture an executive who attends off-site training, gains wonderful insights and impressive experiences, only to return to work where the pressures of daily business erode the learning or push it out of immediate consciousness. Next, transfer this scenario to the global scene. Place that same executive in a completely new culture and ask him to retain what was learned before he and the family packed up and crossed a few time zones.

Ongoing indivi-dualised coaching is a proven method of leadership development for executives. Transition coaching is valuable whether used alone or as a follow-up to training.

Whether preparing executives and their families for the major stages of long-term assignment (pre-departure assessment and preparation, initial immersion in host culture, and repatriation) or for alternative assignments, transition coaching might ensure that both the executive and the business goal move forward such that employee satisfaction, successful performance, and assignment completion are maximised. Effective transition coaching also ensures that employee retention remains high.

Unlike a consultant who analyses and provides solutions, a coach evokes from the client solutions that are just beneath the surface, so the client experiences developing expertise from the inside out. In global coaching, the coach also may impart important information about international business practices or coach the executive in how to find it. The focus is on present and future action in moving forward a client-determined agenda. The transition to a new culture or learning how to lead a geographically dispersed team are situations in which coaching means the difference between just getting by and excelling.