The Meme Machine

Ecologist, The, April, 2000 by Kalle Lasn

On a number of fronts -- full-cost accounting, information rights, corporate control, sustainable consumption -- I think we're on the verge of a great global mindshift -- a transformation of human affairs comparable in scale to the Renaissance and the Enlightenment.

As we plunge into this new century, I propose a toast: Cheers! Prosit! Kanpai! Hallelujah! May the best memes win.

Kalle Lasn is editor of Adbusters magazine and author of Culture Jam -- The Uncooling of America