Membership information in music stores - Association News - Music Teachers National Association

American Music Teacher, Dec, 2002

A newly designed MTNA membership recruitment display is appearing in music stores across the nation.

"For years, we've encouraged members to ask their local music store to make MTNA membership information available to its patrons. Now we have an attractive, easy way for them to display the information," explains MTNA Executive Director Gary L. Ingle.

As a part of the association's membership marketing initiative, these displays are being placed in stores with the hope of attracting music professionals and building MTNA membership. This initiative was launched in the Cincinnati area with the cooperation of Willis Music Company.

"We're happy to be a part of this effort," says Willis Music Company Vice President Dan Herbert. "Partnerships such as this are important for retailers, as well as MTNA."

The 8 1/2 x 11-inch counter top display has an attached holder for the membership recruitment brochures. The display features color photos of MTNA members and conference guests making music.

For additional information about the displays and how to get them into a local store, contact national headquarters at (888) 512-5278 or mtnanet@mtna.org.