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Automotive Industry

APC teams up with Universal Studios - North America - licensing agreement for automotive products - Brief Article

Automotive Industries, Dec, 2002

APC has announced a licensing agreement with Universal Studios Consumer Products Group for a line of branded automotive products bearing the title of the street racing based film "The Fast and the Furious." Products are to include car badges, emblems, body graphics, windshield/quarter panel decals and seat belt shoulder pads in both leather and cloth.

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Universal says they decided to partner with APC based on their reputation throughout the street racing community. APC is excited about the partnership based on the large amount of interest the film raised about import tuner cars. Universal will shoulder the responsibility of global licensing, retail strategies and brand recognition.

Automotive Industry

APC teams up with Universal Studios - North America - licensing agreement for automotive products - Brief Article

Automotive Industries, Dec, 2002

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