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Automotive Industry

Survey says …

Automotive Industries, Dec, 2003 by Martin Whitehurst

I realize your article was sincere and professional, (Maryann Keller pg. 14), but I did a lot of giggling and out right laughing when I read it--three times.

We recently purchased a Mercury Grand Marquis and were inundated with survey forms from the vice-president of survey collections. The title on the letters made no sense to me at all.

We had an excellent salesman and probably aggravated him more than his profit on us, but he was very good. The freaking forms fit precious little of how we felt about him, so we chose to append the form with additional data.

We got it back saying their surveys are "machine read" [No. 2 pencil and stay within the circles] and they had no way of handling our typewritten appendage.

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For some time I have had suspicions that management in Detroit could not read. Now I have proof.

Martin Whitehurst

Via e-mail

Automotive Industry

Survey says …

Automotive Industries, Dec, 2003 by Martin Whitehurst

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